Exclusive: BeautyPro Acquires Supercover To Bolster Colour Cosmetics Offering

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BeautyPro has acquired Supercover, the foundation brand founded by the parents of BeautyPro co-creator Ibs Ansari, for an undisclosed sum. The company plans to relaunch Supercover with a redesigned website; financial terms and the timing of the relaunch have not been disclosed.

British beauty company BeautyPro has acquired Supercover, a foundation brand founded in 1997, for an undisclosed sum, according to Cosmetics Business. The acquisition brings the business created by the parents of BeautyPro co-creator Ibs Ansari into BeautyPro’s portfolio, with a redesigned website planned as part of a relaunch.

Supercover was founded by Zaf and Najma Ansari, Ibs Ansari’s parents. The report says Ansari will now run the business his parents started in the 1990s. No purchase price or other financial terms were provided.

The brand’s foundation range comprises 42 shades across 10 undertones. Cosmetics Business describes Supercover as having a strong following among make-up artists and South Asian consumers. That description is attributed to the report; the material provided does not include sales figures, customer research or market-share data.

BeautyPro plans to carry the brand’s heritage forward for a new generation of consumers and will relaunch it with a redesigned website at supercover.co.uk. The source does not specify whether the relaunch will also include changes to the product range, packaging, retail distribution or marketing.

A Family Brand Joins BeautyPro

The acquisition gives BeautyPro control of a foundation brand with a stated 42-shade, 10-undertone range and a history dating to 1997. Its reported following among make-up artists and South Asian consumers may give BeautyPro an established customer base in parts of the colour cosmetics market, though the source provides no figures to measure that reach.

The deal also has a family dimension: the brand was started by Ansari’s parents, and the report says he will take charge of it under BeautyPro. That creates a link between the company’s expansion and the continuation of a business already familiar to its co-creator. For customers, the immediate confirmed change is a planned website redesign; whether products, availability or prices will change remains unknown.

For the wider business, the purchase adds another acquisition to BeautyPro’s recent activity. The company can use the relaunch to present Supercover to new consumers, but its commercial impact will depend on execution and customer response. The available report does not provide forecasts or explain how BeautyPro intends to support the brand’s growth.

BeautyPro’s Recent Acquisition Run

BeautyPro’s purchase of Supercover is reported as its third acquisition in under two years. The source names Skin Sapiens, which BeautyPro acquired in April 2025, as a recent prior deal. It does not identify the other acquisition or give details of the company’s wider acquisition strategy.

Supercover’s own history began in 1997, when Zaf and Najma Ansari founded the make-up foundation brand. The reported heritage and existing customer following give the relaunch a different starting point from a new brand launch: BeautyPro is taking on an established name, while the precise extent of planned changes has not been reported.

“Supercover is a brand with “real heritage and a genuinely loyal customer base”.”

— Ibs Ansari, speaking to Cosmetics Business

Deal Terms and Relaunch Details

The purchase price and financial terms have not been disclosed. The report also does not give a date for the website relaunch, say whether Supercover will remain available through its current sales channels, or identify any planned changes to its products or distribution.

It is not clear whether the 42-shade range will remain unchanged, whether new shades or products are planned, or how BeautyPro will market the brand to existing and new customers. The strength and scale of Supercover’s reported following are not quantified in the source material. No forecasts for sales, investment or employment were provided.

Website Relaunch Sets Next Step

The next stated step is a redesigned website at supercover.co.uk, intended to introduce the brand to a new generation of consumers while carrying its heritage forward. BeautyPro has not announced when the site will go live or provided a timetable for any wider changes to Supercover.

Customers and the beauty trade will be able to judge the practical scope of the acquisition as the relaunch details emerge. Relevant updates would include product availability, shade-range changes, retail partners and whether BeautyPro plans additional investment in the brand. Until those details are announced, the confirmed development is the acquisition and the plan for a website relaunch.

Key Questions

What did BeautyPro acquire?

BeautyPro acquired Supercover, a foundation brand founded in 1997 by Zaf and Najma Ansari. The deal’s financial terms were not disclosed.

Who will run Supercover?

Cosmetics Business reports that Ibs Ansari, a BeautyPro co-creator and the founders’ son, will run the business.

What products does Supercover offer?

The report says its foundation range includes 42 shades across 10 undertones. It does not say whether BeautyPro plans to change or expand the range.

When will Supercover relaunch?

BeautyPro plans a relaunch with a redesigned website at supercover.co.uk, but no launch date has been announced in the source material.

Source: rss