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Lookfantastic has launched Molly-Mae Hague’s Icons Collection: Chapter One, a curated selection of beauty products chosen by the retailer’s brand ambassador. The edit includes products from Elemis, Medicube and Estée Lauder; its price, full product list and availability details were not included in the source report.
Lookfantastic has launched Molly-Mae’s Icons Collection: Chapter One, a curated beauty edit created with its brand ambassador, influencer and entrepreneur Molly-Mae Hague. The collection brings together products from brands including Elemis, Medicube and Estée Lauder, extending a relationship between Hague and the beauty retailer that dates back to her work as an influencer.
The retailer describes the release as a curated collection of Hague’s beauty favourites and newer discoveries. Cosmetics Business reported that the edit includes products from Elemis, Medicube and Estée Lauder. The source extract does not provide a complete product list, so the names of individual products and the number included have not been confirmed here.
Hague told Cosmetics Business that she wanted shoppers to be able to buy some of her preferred products at a discount, adding that all items in the collection are full-size. Her comments describe the intended value of the offer, but the report extract does not state the collection’s price, the saving against buying products separately or whether every item is discounted by the same amount.
Lookfantastic managing director Keely Gough called the launch an “exciting next chapter” for the retailer’s relationship with Hague. The available extract ends before giving the rest of Gough’s remarks, and does not include information about stock levels, sales targets or whether further chapters are planned.
A Curated Edit Extends the Partnership
The launch gives Lookfantastic a new way to connect a familiar public figure with products sold through its beauty retail platform. Rather than announcing a single product developed by Hague, the retailer is presenting a multi-brand selection built around her stated preferences. That distinction matters to shoppers: the collection is an edit of existing brands, not evidence that Hague has launched her own cosmetics line.
For consumers, the central practical question is whether the edit offers a clear saving and a useful selection of full-size products. Hague said the products would be available at a “great discount,” but the source does not include prices or item-by-item comparisons. Readers will need those details from the retailer’s product listing before they can judge the value of the offer.
The deal also reflects Hague’s move from influencer work to a formal ambassador role. A named collection gives that relationship a more concrete retail expression, while allowing Lookfantastic to feature products associated with an ambassador’s own recommendations. The source does not disclose commercial terms or performance expectations, so the scale of the business opportunity cannot be assessed from the announcement alone.
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From Influencer Work to Ambassador
Hague first became widely known after appearing on ITV’s dating show Love Island in 2019. Cosmetics Business reports that she then worked with Lookfantastic as an influencer for five years before becoming the retailer’s brand ambassador in 2024. The collection is presented as a development of that existing relationship, rather than a new partnership between parties with no prior history.
Hague is also described in the report as an entrepreneur, fashion brand founder and mother of two. The announcement centers on her beauty preferences and the products selected for this edit. It does not say that she formulated, manufactured or owns the featured brands’ products.
The title “Chapter One” identifies this as the opening collection in the Icons series. It may leave room for later releases, but the source extract does not confirm a schedule, a second collection or a continuing series. Any such plans should be treated as unconfirmed unless Lookfantastic or Hague announces them.
““I love working with Lookfantastic. It has always been my go-to for beauty and self-care for years now.””
— Molly-Mae Hague, speaking to Cosmetics Business
Prices and Product List Not Supplied
The source material does not provide the launch date, price, full product list or purchase link. It also gives no figures for the discount, stock quantities or sales. Hague’s description of a “great discount” is her stated characterization, not a documented price comparison in the available report extract.
It is also unclear whether the collection is available only through Lookfantastic, whether it will be sold in particular markets, how long it will remain on sale or whether all listed products are available at launch. The “Chapter One” name alone does not confirm that another chapter is in development.
Check Retailer Listings for Details
Shoppers looking for the collection’s exact contents and cost will need to consult Lookfantastic’s product listing or a fuller announcement from the retailer. Those details would allow customers to compare the bundle or edit price with the cost of purchasing the products individually and to check current stock and delivery options.
Lookfantastic and Hague may provide further information on availability, any limits on the offer and whether additional Icons collections are planned. No follow-up date or future release has been confirmed in the source material. Until more information is published, the confirmed development is the launch of the first curated edit and the inclusion of products from the named beauty brands.
Key Questions
What is Molly-Mae’s Icons Collection: Chapter One?
It is a Lookfantastic curated beauty edit created with brand ambassador Molly-Mae Hague and described as featuring some of her favourite products and newer finds.
Which brands are included?
The source report names Elemis, Medicube and Estée Lauder. It does not provide the complete product list or confirm whether those are the only brands in the collection.
Are the products full-size and discounted?
Hague told Cosmetics Business that all products are full-size and said she wanted to offer them at a discount. The source extract does not give prices or specific savings, so shoppers should check the retailer’s listing for current terms.
When did the collection launch, and where can it be bought?
The source extract does not state the launch date or availability details. It identifies Lookfantastic as the retailer, but does not provide a product link, sales territory or information about other sellers.
Does “Chapter One” confirm another collection is coming?
No. The title establishes this release as Chapter One, but the available report does not confirm a second chapter, release schedule or longer-term plan.
Source: cosmeticsbusiness.com
