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Kiko Milano plans to double its retail footprint in India by the end of 2026 from its current 20 points of sale. The Italian cosmetics brand is expanding through standalone stores, Reliance’s Tira platform and e-commerce, and has longer-term ambitions to make India one of its five largest markets by 2035.
Italian cosmetics brand Kiko Milano plans to double its retail footprint in India by the end of 2026, expanding from 20 current points of sale through standalone shops, Reliance’s Tira beauty platform and e-commerce. The plan marks a further step in the company’s effort to grow India into one of its five largest global markets by 2035.
Kiko currently operates 11 standalone stores and has products available through nine Tira outlets, according to Global Cosmetics News, which cited the Financial Express. Together, those channels make up the brand’s reported 20 points of sale in India. The report did not specify how many additional locations the target would require or how the new points would be divided among the different channels.
The company entered India in 2019 and now operates across eight cities. Its expansion accelerated after a 2024 partnership with Reliance Beauty and Personal Care, which gives Kiko access to Reliance’s retail and digital infrastructure. The current strategy combines physical stores with Tira and online sales rather than relying on one route to reach customers.
The report says Kiko expects India to rank among its top 15 markets by 2027 and among its top 10 between 2028 and 2030. The longer-range goal is for India to become one of its five largest markets by 2035. These are company expectations, not independently confirmed outcomes; the report does not provide sales figures or a detailed schedule for achieving them.
A Larger Role for India Retail
Doubling the sales network would give Kiko a broader route to Indian shoppers as international beauty brands compete for customers across stores and digital channels. The company’s partnership with Reliance and Tira is central to that approach: it can add reach through an established retail and online platform while also operating its own stores.
Kiko is positioned between mass-market and luxury beauty, and makeup accounts for about 80 percent of its sales, according to the source report. Expansion could increase its visibility in India’s premium makeup segment. The report also cites a forecast that the country’s beauty and personal care market could reach US$40 billion by 2030. That figure is a market forecast, not a projection of Kiko’s own revenue.
For consumers, more locations could mean wider access to the brand’s products, although the precise cities, store formats and opening dates have not been announced in the material provided. The plan’s progress will depend on execution as well as demand; the available report does not state how much the expansion will cost or how the company will measure its targets.
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From Market Entry to Expansion
Kiko’s India business has developed in stages. After entering the country in 2019, the brand expanded its distribution following its 2024 tie-up with Reliance. Its current presence spans eight cities and includes both standalone locations and sales through Tira, alongside e-commerce.
The company’s product and supply strategy also helps explain its positioning. The source report says approximately 75 percent of Kiko products are made in Italy. Local production by third parties is described as a possible longer-term option, not a confirmed part of the current expansion plan. No timing or product categories for potential local manufacturing were reported.
“The brand plans to double its retail footprint in India by the end of 2026.”
— Kiko Milano, as reported by Global Cosmetics News
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Store Count and Rollout Details
The report does not identify the specific cities or locations for planned openings, nor does it provide a quarter-by-quarter rollout schedule. It also does not say whether “doubling” refers to the total number of points of sale across stores and Tira outlets, or whether the company intends to double a narrower category of retail locations.
Other details remain unreported, including the investment required, expected sales from new locations, and whether the company has set targets for online growth. The possibility of local third-party manufacturing is described only as a longer-term option. The market rankings for 2027, 2028–2030 and 2035 are ambitions or expectations; the source does not provide the underlying sales forecasts or criteria used to define those rankings.
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Milestones Through 2026
The stated near-term milestone is to double India’s retail footprint by the end of 2026. The next indicators will be announcements of new locations, changes in the balance between standalone stores and Tira distribution, and updates on the cities covered. The source material does not give dates for those announcements or confirm individual store openings.
After the 2026 target, the company’s stated benchmarks are a top-15 position in India by 2027, a top-10 position between 2028 and 2030, and a place among its five largest global markets by 2035. Whether those rankings are reached will depend on future business performance; no additional sales or market-share data was provided.
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Key Questions
How many points of sale does Kiko Milano currently have in India?
The report counts 20 points of sale: 11 standalone stores and nine outlets through Reliance’s Tira beauty platform.
When does Kiko plan to double its Indian retail footprint?
The company’s target is to double its footprint by the end of 2026. The report does not provide a schedule of individual openings.
How is Kiko expanding in India?
The reported strategy combines standalone stores, Tira and e-commerce. Kiko’s partnership with Reliance Beauty and Personal Care began in 2024, according to the report.
What are Kiko’s longer-term goals for India?
The company expects India to become a top-15 market by 2027, a top-10 market between 2028 and 2030, and one of its five largest global markets by 2035. These are stated targets, not confirmed results.
Has Kiko confirmed plans to manufacture products in India?
No. The report says about 75 percent of its products are made in Italy and describes local third-party production as a possible longer-term option, without confirming a decision or timetable.
Source: rss
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