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Olehenriksen plans to open Scandiland, a Scandinavian-inspired pop-up in New York, on Oct. 9 and 10. The public event is tied to the launch of the brand’s Scandi Candy Pout Preserve Peptide Lip Treatment and is set to feature candy-themed installations and exclusive merchandise.
Olehenriksen plans to open Scandiland, a Scandinavian-inspired pop-up in New York, on Oct. 9 and 10, linking the public event to the launch of its Scandi Candy Pout Preserve Peptide Lip Treatment. The brand says visitors can expect candy-inspired installations and exclusive merchandise, although the source report does not give a street address or further visitor information.
The pop-up is described as an experiential event built around the brand’s Scandi Candy product. Olehenriksen says the space will invite visitors into a candy-themed version of the product’s world, with installations and merchandise. The report names New York as the location but does not identify a venue, neighborhood, opening hours, admission terms or whether reservations will be needed.
Scandi Candy Pout Preserve Peptide Lip Treatment is the product being launched alongside the event. The source identifies it as a new product in Olehenriksen’s Pout Preserve line. It does not provide a price, sale date, retail availability, ingredient list or product-performance details, so those details cannot be confirmed from the available material.
Rachel Berg, Olehenriksen’s vice-president of global marketing, told Cosmetics Business that the company wanted a story that felt specific to the brand in a crowded lip-care category. She connected the product’s concept to lördagsodis, which she described as a Scandinavian tradition of having sweets on Saturdays. Her comments explain the creative direction; they are the brand’s rationale, not independent evidence about the product’s effects or consumer response.
A Product Launch Built Around Experience
Scandiland pairs a new beauty product with an in-person brand event, giving Olehenriksen a way to present the launch through a themed experience rather than product information alone. The format may help visitors understand the campaign’s Scandinavian candy inspiration, while the merchandise and installations create additional points of engagement. Those are potential marketing benefits, not reported outcomes: the available source does not provide attendance forecasts, sales targets or evidence of the pop-up’s reach.
For New York visitors, the announcement signals a short public-facing event attached to a specific product launch. Its two-day schedule means access details could matter to anyone hoping to attend. With no confirmed venue or hours in the source, readers cannot yet plan a visit based on the announcement alone.
The launch also reflects the brand’s stated effort to distinguish its lip-care offering in a crowded category. Berg says the company wanted to tell a story that was “genuinely ours.” Whether the concept translates into sustained interest in the product or broader commercial results remains unknown.
Olehenriksen Scandi Candy Lip Treatment
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Olehenriksen’s campaign draws on lördagsodis, translated in Berg’s remarks as “Saturday Candy.” She described it as a real Scandinavian tradition of weekly sweets and linked that idea to the brand’s effort to make clinical skin care feel joyful. Scandiland’s candy-inspired presentation and the Scandi Candy product name carry that concept into the pop-up and launch.
The source places the event within Olehenriksen’s history of more than 40 years, a figure Berg cited when describing the company’s approach. That history is relevant to the brand’s own framing of the launch, but the report does not provide a broader company timeline or details about earlier pop-ups. The available information is a short extract from Cosmetics Business, so it offers only a limited account of the event and product.
“The lip care category has become increasingly cluttered, so we wanted to tell a story that is genuinely ours.”
— Rachel Berg, Olehenriksen vice-president of global marketing, speaking to Cosmetics Business
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Venue and Visitor Details Still Missing
The source confirms the planned Oct. 9-10 dates and says the pop-up will be in New York, but it does not specify the year, exact address, daily hours or admission arrangements. It is also unclear whether visitors need tickets or advance reservations, how much merchandise will be available, and whether the event will include activities beyond the candy-inspired installations.
The source extract does not give the product’s price, retail launch date, distribution plans or complete product description. Berg’s comments describe the company’s intentions and campaign inspiration; they do not establish independent findings about the treatment’s performance. These details may be available in fuller brand or event information, but they are not confirmed in the material provided.
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Watch for the Event Listing
The next practical development for prospective visitors is a fuller event listing from Olehenriksen, including the year, venue, opening times and any access requirements. The source does not state when those details will be released, so no further announcement date can be confirmed.
Readers interested in the product will also need the brand’s launch and retail information to confirm when and where Scandi Candy Pout Preserve will be sold, along with its price and full product details. Until those are published, the confirmed news is limited to the planned two-day New York pop-up, its connection to the launch and the candy-inspired features described by the brand.
Scandinavian themed lip moisturizer
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Key Questions
When is Olehenriksen’s Scandiland pop-up scheduled?
The source says the event is scheduled to be open to the public on Oct. 9 and 10, but it does not specify the year.
Where in New York will Scandiland take place?
The announcement identifies New York but gives no venue or street address. A specific location is not confirmed in the source material.
What is the pop-up promoting?
Scandiland is tied to the launch of Scandi Candy Pout Preserve Peptide Lip Treatment, a new product in Olehenriksen’s Pout Preserve line.
What can visitors expect at the event?
The brand describes candy-inspired installations and exclusive merchandise. The source does not list other activities or explain whether admission or reservations are required.
What does Scandi Candy refer to?
Olehenriksen marketing executive Rachel Berg connected the concept to lördagsodis, which she translated as “Saturday Candy” and described as a Scandinavian tradition of weekly sweets.
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