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Shark Beauty and actor Kevin Hart have co-designed a limited-edition gunmetal-and-red version of the CryoGlow LED Mask. The collaboration focuses on the product’s appearance and marketing; details such as price, availability and whether its technology differs from the standard model were not provided in the source report.
Shark Beauty has partnered with actor and comedian Kevin Hart on a limited-edition CryoGlow LED Mask, featuring a new gunmetal-and-red colourway co-designed by Hart and the company’s team. The collaboration brings a celebrity-designed look to SharkNinja’s at-home beauty device and is also tied to a forthcoming Shark Beauty campaign aimed at introducing the product to Hart’s audience.
The brand says the design draws on Hart’s interests, hobbies and lifestyle, including references to high-performance cars and fitness culture. Shark Beauty described the result as a bold take on at-home skin care. The report identifies the CryoGlow as a Pure Beauty Award-winning LED treatment, but does not specify which award category or provide details of its performance or clinical evidence.
Laura Dyer, SharkNinja’s senior vice-president of global entertainment and culture strategy, said the limited-edition colour was intended to make men’s self-care feel approachable and fit into consumers’ existing routines. She called Hart a suitable partner because of his humour and relatability, saying he could introduce Shark Beauty’s CryoGlow technology to his audience.
Hart said his schedule across filming, exercise, business and family life shaped his interest in a product that could fit around his routine. He also praised the design. The report says he is set to appear in Shark Beauty’s upcoming “Glow Like A Bro” campaign, which had not yet been unveiled at the time of publication. No campaign release date was included.
A Celebrity Design for At-Home Beauty
The collaboration gives Shark Beauty a way to market an at-home beauty device through product styling and celebrity reach, rather than announcing a new treatment technology. For shoppers, the confirmed change is the limited-edition exterior; the source report does not say that the Hart version has different features, treatment settings or materials from the existing CryoGlow Mask.
The campaign also frames the product for men, a group Dyer explicitly referenced in describing the brand’s goals. Hart’s involvement may help the company present skin-care routines as compatible with a busy schedule, but that is a marketing aim, not evidence of consumer response. Sales figures, customer research and the partnership’s commercial terms were not reported.
For readers considering the device, the announcement offers little information about practical purchasing questions. It does not list a price, where the limited edition will be sold, how many units will be made, or whether the colourway will be available in every market. Those details will determine whether the collaboration is simply a design option or a product with restricted access.
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The Hart project is not Shark Beauty’s first limited-edition CryoGlow collaboration. According to Cosmetics Business, earlier in the year the company worked with actress and CYKLAR founder Claudia Sulewski on the Celestial Skies Collection, introducing a colourway across its beauty technology offering. The Hart partnership therefore continues a pattern of using collaborators to shape product design, rather than representing the brand’s first celebrity-linked release.
The announcement arrives amid broader beauty marketing partnerships with entertainers. The source report cites Sephora’s planned 2026 holiday campaign with comedic actor Seth Rogen and vegan beauty brand Fel Beauty’s campaign with Jon Heder. These examples provide industry context, but they do not establish why Shark Beauty chose Hart or indicate how the CryoGlow collaboration is expected to perform.
Hart is described in the report as a Global Brand Ambassador for SharkNinja, Shark Beauty’s owner. His role in co-designing the mask extends that existing relationship into a specific product launch. The available account does not spell out how much creative input Hart had beyond the colourway or how the final design was selected.
“With the launch of this new limited edition colour, we wanted to make men’s self-care feel easy, approachable, and simple enough to effortlessly fit into our consumers’ existing routines.”
— Laura Dyer, SharkNinja senior vice-president of global entertainment and culture strategy
Price, Availability and Product Specs
The source report does not provide the release date, price, sales markets or retailers for the limited edition. It is also unclear how many units will be produced or how long the colourway will remain available. Shark Beauty has not been reported as saying whether the mask’s functions, components or treatment settings differ from the standard CryoGlow model.
The report describes the device as an LED treatment and relays Hart’s comments about fitting it into his self-care routine. It does not provide independent testing, study results or detailed claims about outcomes. The scope of Hart’s design contribution beyond working with the team on the colourway is also not specified. These points remain unconfirmed in the available source material.
Watch for Sales and Campaign Details
The next reported development is Shark Beauty’s “Glow Like A Bro” campaign, in which Hart is expected to take part. The company had not yet released the campaign in the source report, and no launch date was given. A campaign announcement may provide more information about the product’s intended audience and promotion.
Potential buyers will need to wait for Shark Beauty or retailers to confirm pricing, availability and product specifications. Until then, the confirmed news is limited to the Hart co-design and the gunmetal-and-red finish; any claims about sales reach, consumer demand or changes to the device itself would be premature.
Key Questions
What is new about the Kevin Hart CryoGlow LED Mask?
The announced limited edition has a gunmetal-and-red colourway co-designed by Hart and Shark Beauty’s team. The source report does not identify any changes to the device’s technology or features.
When will the limited-edition mask be available?
The source report does not give a release date or sales window. Shark Beauty or its retailers would need to provide those details.
How much will the Kevin Hart edition cost?
No price was included in the report. It is not yet clear whether the limited edition will cost the same as the standard CryoGlow LED Mask.
Will Kevin Hart appear in a Shark Beauty campaign?
Yes. The report says Hart is set to feature in Shark Beauty’s forthcoming “Glow Like A Bro” campaign, which had not yet been unveiled at the time of publication.
Does the limited edition have different treatment features?
The available report confirms a new design but does not say whether the mask has different settings, components or treatment functions. Those details remain unconfirmed.
Source: rss
