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Shark, Makeup by Mario and Dcypher were among the brands recognised at the Pure Beauty Awards 2026 in London. The 25th-anniversary event combined the former UK and global awards, with expert judges and public voters choosing separate winners across 21 categories.
Shark, Makeup by Mario and Dcypher were among the brands recognised at the Pure Beauty Awards 2026, announced at a London ceremony on 15 October. The event marked the awards’ 25th anniversary and brought together the former UK and global programmes, with winners selected through both an industry panel and a public vote.
The ceremony took place at Grosvenor House in London, where more than 300 people attended, according to Cosmetics Business. Award-winning beauty journalist, brand founder and diversity advocate Ateh Jewel hosted the event. Organisers said entries came from both start-ups and established beauty companies, with nearly 500 submissions across 21 categories.
The new format divided recognition between two award tracks. An independent panel of beauty-industry experts selected the Judges Choice winners, while members of the public voted for the Readers Vote recipients. The categories covered areas including tools and devices, body care, fragrance, hair, make-up, skin care, wellness and innovation.
Among the Judges Choice winners, Shark’s CryoGlow took the tool or device award, and Makeup by Mario’s Ethereal Eyes: The Original won in the eye or brow category. The source report also identifies Dcypher among the brands crowned winners, but its supplied winners list does not specify Dcypher’s category or product. Other recognised entries included The Ordinary’s “The Periodic Fable,” which won the marketing campaign award in both voting tracks, and The Monte Club, named Judges Choice for best new indie brand.
Two Routes to Beauty Recognition
The awards’ combined format changes how the results should be read: a Judges Choice win reflects a decision by industry experts, while a Readers Vote win records public preference. These are distinct forms of recognition, rather than a single ranking of the products or brands.
For brands, the awards offer visibility across a broad mix of beauty categories and company sizes. For readers and shoppers, the list provides a snapshot of products that attracted either professional attention or consumer votes. However, the report does not give vote totals, judging criteria by category, or evidence that winning products perform better than alternatives; the results are awards outcomes, not independent product testing.
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A Combined Awards Programme
The 2026 event was the 25th anniversary of the Pure Beauty Awards. To mark the milestone, organisers joined the Pure Beauty Global Awards and Pure Beauty Awards UK into one flagship programme. The resulting event recognised entries from across the international beauty industry while retaining separate expert and public awards.
Pure Beauty Editor Amanda May described the merged programme as a celebration of products and brands from across the industry. Cosmetics Business reported that nearly 500 entries competed in the 21 categories. The published results include two winners in many categories—one chosen by judges and another by readers—so a brand’s award label matters when comparing results.
“This new global programme celebrates the very best beauty products and brands from across the international industry.”
— Amanda May, Pure Beauty Editor
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Details Missing From the Results
The supplied report names Dcypher among the winners in its headline, but the accompanying category-by-category list does not show the brand or identify its winning product. That discrepancy means its specific award cannot be confirmed from the provided results. The report also does not provide the public vote totals, panel members, category-level judging standards or a breakdown of entries by award.
The published account describes the event and award decisions but does not establish that winning products were independently tested for performance, safety or value. Those points should not be inferred from the award titles alone.
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Full Results and Award Details
The next useful step for readers is to consult the organisers’ complete results for any category details omitted from the supplied report, including Dcypher’s placement. Further information on voting totals and judging methods may clarify how individual awards were decided, but no such figures or follow-up release are specified in the source material.
The 2026 winners are now the announced results of the combined programme. The source does not state when the next ceremony will take place or whether the same format will continue in 2027.
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Key Questions
When and where were the Pure Beauty Awards 2026 held?
The ceremony took place on 15 October at Grosvenor House in London. Cosmetics Business reported that more than 300 people attended.
How were the winners selected?
An independent panel of beauty-industry experts selected the Judges Choice winners, while the public voted for the separate Readers Vote awards.
Which award did Shark win?
Shark’s CryoGlow won the Judges Choice award for Best Tool or Device, according to the results supplied.
What did Makeup by Mario win?
Makeup by Mario’s Ethereal Eyes: The Original won the Judges Choice award for Best Eye or Brow Product.
Which category did Dcypher win?
The supplied report names Dcypher among the 2026 winners but does not identify its category or product in the detailed list. Its specific award is therefore unclear from the available information.
Source: rss
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