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Dr.Jart+ has named Katseye singer Yoonchae Jeung its first North America Brand Ambassador. The 18-year-old will front a campaign for the brand’s reformulated Premium BB Cream, which contains 2% niacinamide and glycerin and offers SPF 30 coverage. The announcement does not specify campaign launch dates or explain how the ambassador role will be carried out across North America.
Dr.Jart+ has named Katseye member Yoonchae Jeung its first North America Brand Ambassador, appointing the 18-year-old South Korean singer to front a campaign for its reformulated Premium BB Cream. The move connects the Estée Lauder Companies-owned Korean skin care brand with a K-pop artist as it promotes a hybrid skin care and makeup product in the North American market.
Dr.Jart+ said the partnership is intended to bring its Korean skin care heritage together with Jeung’s perspective on beauty, individuality and self-expression. The company described her as a rising global talent whose influence spans music, fashion and beauty. The campaign will feature the Premium BB Cream, a product the brand presents as combining skin care and makeup.
The reformulated cream contains 2% niacinamide and glycerin. Dr.Jart+ says it is designed to moisturise and provide SPF 30 coverage with a natural “glass skin” finish; it is sold in eight shades. Those are product details and claims provided by the brand, not independent assessments of its performance.
Jeung said she values a simple skin care routine that helps her feel confident and comfortable, even with a busy schedule. “Dr.Jart+ has always felt fun and innovative to me,” she said. The announcement does not give a campaign start date, media plan, or further details about the scope of her ambassador duties.
A K-pop Partnership for BB Cream
The appointment gives Dr.Jart+ a new route to reach audiences through K-pop and its fan communities, while putting a specific product at the center of the partnership. Rather than announcing a broad product launch, the company is using Jeung’s profile to introduce or promote the Premium BB Cream campaign to North American consumers.
For readers, the distinction between the ambassador announcement and product claims matters. Dr.Jart+ has described the formula and its intended finish, but the source material does not provide independent testing, sales data, or evidence about the campaign’s expected reach. The partnership signals the brand’s marketing direction; it does not establish how well the cream performs or whether the campaign will change consumer demand.
Jeung’s appointment also extends the brand’s use of Korean music talent to communicate its origins to audiences outside Korea. That gives the announcement significance beyond a single face for an advertisement, though the company has not disclosed specific business targets tied to the deal.
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Dr.Jart+’s Korean Artist Strategy
Dr.Jart+ is a Korean skin care brand owned by The Estée Lauder Companies. The company said its work with Jeung continues its collaborations with Korean artists, including boy band Enhypen. Ye Jin Kim, Dr.Jart+’s vice-president and global brand lead, described music—particularly K-pop—as an important part of how the brand engages with culture.
Katseye was formed in 2024. The group is known for songs including “Gabriela,” “Animal” and “Gnarly,” according to the source report. Jeung’s role is specifically identified as Dr.Jart+’s first North America Brand Ambassador; the announcement does not say she is the brand’s first ambassador globally or provide a comparison with any existing regional representatives.
The Premium BB Cream is positioned as a skin care-makeup hybrid. Its stated formula details—niacinamide, glycerin and SPF 30—are part of the campaign’s product messaging. No price, sales information, or detailed formulation comparison with the earlier version was included in the announcement.
“Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture. We love collaborating with Korean artists to share our Korean roots with fans around the world.”
— Ye Jin Kim, vice-president and global brand lead at Dr.Jart+
Campaign Details Still Pending
The announcement does not state when the campaign will launch, which North American channels will carry it, or whether Jeung’s role includes activities beyond the Premium BB Cream promotion. It also does not disclose the partnership’s length, financial terms, or any performance targets.
Product statements about moisturising, all-day SPF 30 coverage and a “glass skin” finish come from Dr.Jart+’s description. The available material does not provide independent evidence about those outcomes, the cream’s application directions, or how the reformulated product compares with its previous version. The source also does not specify whether the eight shades will all be available in every market.
Watch for Campaign Rollout
The next expected development is the rollout of Dr.Jart+’s Premium BB Cream campaign featuring Jeung. The company has not announced a release date or detailed the campaign’s advertising and retail plans, so those specifics remain pending.
Further information from Dr.Jart+ could clarify the campaign schedule, the ambassador’s responsibilities, product availability by market and any changes made in the reformulation. Until then, the confirmed development is Jeung’s appointment and her role in the BB Cream campaign.
Key Questions
Who is Dr.Jart+’s new North America Brand Ambassador?
Yoonchae Jeung, an 18-year-old South Korean singer and member of Katseye, has been named the brand’s first North America Brand Ambassador.
What product will Jeung promote?
She will front a campaign for Dr.Jart+’s Premium BB Cream, a skin care-makeup hybrid product.
What does Dr.Jart+ say is in the reformulated BB Cream?
The brand says the formula contains 2% niacinamide and glycerin, offers SPF 30 coverage, and is available in eight shades. These details come from the company’s product description.
When does the campaign begin?
No campaign launch date was included in the announcement. Dr.Jart+ has not specified the rollout schedule or the channels where the campaign will appear.
Has Dr.Jart+ named other Korean artists as partners?
Yes. The company cited its earlier collaboration with boy band Enhypen as part of its history of working with Korean artists.
Source: cosmeticsbusiness.com
