TL;DR
Get beauty and skincare favorites delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Glamour UK has published a Halloween guide to witch makeup, ranging from wearable, everyday-inspired looks to dramatic gothic and fantasy styles. Makeup artist Valeria Ferreira describes how she created a witchy look for Dakota Johnson, emphasizing balanced pearlescent skin, layered eye definition and cool-toned matte lips.
Glamour UK has published a Halloween guide to witch makeup, pairing a range of looks—from smoky, high-fashion eyes to a minimal makeup-and-hat option—with techniques shared by makeup artist Valeria Ferreira. The guide matters to readers planning a costume because it presents witch makeup as something that can be adapted for different comfort levels, from full theatrical styling to a look wearable beyond Halloween.
Ferreira, who created a witch-inspired makeup look for actor Dakota Johnson, told Glamour UK that the complexion should feel pale and pearlescent without becoming excessively shiny or powdery. She described using a strobe on the high points of Johnson’s facial structure while allowing her freckles to show. Her approach aims for what she called a “balanced dewy skin” finish.
For the eyes, Ferreira said she layered kohl pencil, eyeshadow and liquid liner, then applied mascara to create a dense lash line. The guide says dark liner and defined lashes can carry a witchy look without requiring a full smoky eye. For lips, Ferreira recommended cool brown or cool red shades in a matte finish; for Johnson, she used a milk-chocolate-brown lip liner as both shading and the final lip colour. A darker matte red, she said, can give the look a more vampy feel.
The editorial also presents several more theatrical options. Its high-fashion witch references makeup artist Sam Visser’s looks for the Gucci Cruise 2027 show, describing smudged dark eyes and a high-shine latex-style lip. Other ideas include a black-shadow crescent-moon stencil for a pagan-inspired look, shimmering tear details for a dark fairy, ornate gold liner over green shadow for an eco-witch, and a two-tone black-and-red lip for a glamorous dark witch. The CBA look offers a simpler alternative: keep usual makeup and add a witch’s hat.
From Costume to Autumn Makeup
The guide’s central point is that witch makeup need not mean green face paint, special effects or a costume worn only once. It frames the aesthetic around defined eyes, shadow and darker colour, giving readers options that can be adjusted for a party, a costume event or everyday makeup. That range makes the ideas useful to people who want a Halloween reference without committing to a full transformation.
Ferreira’s advice also gives a practical structure to the look: choose a complexion finish, build eye definition in layers, and use a cool-toned lip to set the mood. These are recommendations from a makeup artist, not a guarantee that a particular product or technique will work the same way for every skin tone or preference. The article presents them as inspiration rather than a fixed formula.
Popular right now
Ninja Hot & Iced XL Coffee Maker with Rapid Cold Brew, Black, CM371
Vitamix Propel Series 750 Professional-Grade Blender, 4 Programs, Black
Shark HydroVac MessMaster Corded Wet/Dry Vacuum, Mop & Self-Clean (WD161)
As an affiliate, we earn on qualifying purchases.
The Looks Behind the Guide
Glamour UK places the article amid online interest in witch-inspired beauty and cites more than 47.5 billion TikTok views for #WitchTok. That figure is presented as a view count, not as a count of distinct users, and the source does not specify the period covered or a comparison baseline.
The report distinguishes a broadly wearable “witch archetype” from costume-heavy interpretations. It describes the former through emphasis on the eyes, softly sculpted shadows and rose, rust or berry lips, while its inspiration gallery ranges from fantasy details to fashion-show makeup. The looks are editorial suggestions; the article does not report a new product launch, a formal trend survey or sales data.
““Pearlescent skin really gives that cold and otherworldly feel to makeup. Think ‘frosted porcelain.’””
— Valeria Ferreira, makeup artist
What the Trend Data Shows
The source’s 47.5 billion #WitchTok views figure does not identify a measurement period, its source methodology or how many individual viewers it represents. It cannot establish how many people will wear witch makeup this Halloween. The report also does not provide polling, audience data or sales figures to quantify the popularity of any specific look.
Some of the recommendations are subjective and tied to the featured examples. The article does not give a complete step-by-step tutorial for every look, and it does not specify how each technique may need to be adapted for different skin types, tones or sensitivities. The source also gives no publication date, so the precise timing of the guide’s release is not established here.
Choosing a Halloween Look
The next step for readers is to choose a level of drama that suits their plans: a dark liner and muted lip for a wearable take, or added shadow, graphic details and theatrical colour for a costume. The guide’s examples can serve as starting points, but it does not announce a follow-up event or publication. Anyone trying new face products can check the label and test them on a small area first, particularly if they have sensitive skin.
Key Questions
What makes witch makeup wearable beyond Halloween?
Glamour UK’s wearable approach emphasizes dark liner, defined lashes, subtle cheek and jaw shading, and muted rose, rust or berry lips. It does not require special effects or full-face colour.
What eye makeup did Valeria Ferreira use for Dakota Johnson?
Ferreira said she layered dense kohl pencil, eyeshadow and a touch of liquid liner, then used mascara to make the lash line look full.
Which lip colours does the guide recommend?
Ferreira recommended cool brown or cool red matte shades. The source says Johnson wore a milk-chocolate-brown lip liner as both shading and her final lip colour; a dark matte red is suggested for a more vampy variation.
Can the looks be adapted for a simpler costume?
Yes. The CBA witch idea in the guide suggests keeping your usual makeup and adding a witch’s hat. Other looks can also be toned down by using only one feature, such as smoky liner or a darker lip.
How reliable is the #WitchTok view figure as a measure of interest?
The article reports more than 47.5 billion views, but does not provide a time window, methodology or unique-viewer count. The figure shows reported video views, not the number of people who will wear witch makeup.
Source: glamourmagazine.co.uk
